Recently, the Fenjiu Sales Company Distributor Conference, themed “Deeply Implementing the Fenjiu Revival Program and Comprehensively Promoting High-Quality Market Development,” was successfully held in Kunming, Yunnan. At the conference, the Fenjiu Qinghua 20 series and Laobaifen 10 series were unveiled with all-new upgrades.

As a key partner in this Fenjiu product upgrade, Techsun, leveraging over two decades of technological innovation and in-depth insight into the liquor industry, has tailored a systematic upgrade solution for Fenjiu based on the trinity of material technology, physical structure, and information technology, empowering Fenjiu’s high-quality development.

The new versions of Qinghua 20 and Laobaifen 10 both embed a Techsun-customized RFID anti-counterfeiting security chip in the cap. This digital upgrade supports contactless and efficient association and circulation across the supply chain, while significantly enhancing the product’s anti-counterfeiting security level, safeguarding the “last line of defense before consumption” for consumers.

新版老白汾酒10

新版青花汾酒20

After opening the box, consumers simply need to bring their mobile phone close to the sensing chip on top of the cap to verify authenticity and traceability information via the official Fenjiu wechat mini program. The Qinghua 20 further supports a bottle-opening detection function: once the cap is opened, any subsequent sensing of the chip by phone or scanning of the inner code will permanently display an “opened” status, preventing consumers from purchasing counterfeit liquor refilled into authentic bottles.

新版青花20的设计独具匠心，融合了多种传统文化，处处充满着东方美学和思考的细节。在功能性上，全面采用了三防酒盒的理念，即防伪、防盗、防回收。通过材料技术的创新与包装设计的深度融合，显著提升产品差异化与品牌辨识度，赋予消费者更直观的认知体验和辨别方式。

盒身3D云膜^®应用

盒身采用天臣云膜^®技术，将汾酒文化写意地融入水墨山水画中，结合全视角的雨水裸眼3D效果，营造出一种烟雨濛濛、亦幻亦真的意境。同时，辅以定位激光全息效果作为点缀，实现宏观图像和微观3D的有机融合。盒底“汾”字呈现清晰的3D上浮效果，肉眼即可识别。消费者在购买时通过不同角度的光线，真正做到裸眼鉴真，有效防伪。

盒底3D云膜^®应用

云膜^®技术是目前先进的高端防伪视觉技术之一，结合微光学、微纳米加工及微缩图文印刷等多种工艺，在薄膜上形成笔画宽度仅1微米的精细微缩图文，基于特殊算法的微透镜阵列实现200倍的莫尔放大成像，打造全视角的动态立体效果。通过天臣自研创新和技术迭代，将云膜^®技术独创地应用于包装行业，大限度杜绝批量复制，保障消费者权益，提升品牌辨识度。

天臣始终秉持“应用一代，储备一代，研发一代，构思一代”的理念，以“三防一溯”推动酒包革新，全面助力白酒行业高质量发展。未来也将继续在防伪包装领域深耕细作，探索更多创新应用，为客户创造更大价值。